April 2022 to Present

AVP / Art Director

First Northern Bank | Sacramento, California 
 

• Lead creative direction and brand consistency across all marketing channels including print, digital, social media, and environmental graphics.

• Design and manage campaigns for community partnerships, sponsorships, and events - reinforcing the bank’s local brand identity.

• Develop visual concepts for advertising, web banners, email campaigns, signage, collateral, and promotional materials for 14 branch locations.

• Collaborate with executive leadership, marketing staff, and external vendors to ensure timely, on-brand, and cost-effective execution of creative projects.

• Manage multiple concurrent deadlines, maintaining high design standards and production accuracy.

• Provide art direction and creative support for video, photography, and event branding initiatives.

• Coordinate print production and vendor relations including quotes, proofs, and press checks.

• Uphold accessibility and brand standards while evolving the visual identity to reflect growth and community connection.​

​

February 2011 to February 2022

Art Director, Graphic Designer, and Social Media Manager

Matchbook Wine Company | Zamora, California 

​

• Partnered with owners and president to shape the company’s brand identity and voice through creative marketing and design.

• Designed and oversaw all visual materials for 7 wine brands including labels, packaging, advertising, social media, websites, POS, DTC sales materials, and sales presentations.

• Collaborated with winemakers, tasting room managers, and national sales teams to align creative output with strategic goals.

• Managed production workflow - prepared final files, attended press checks, and coordinated with vendors on pricing, production, and timelines.

• Hired, trained, and supervised art department staff; supported creative team goal-setting and execution.

• Provided basic IT support for both Mac and PC systems within the department.

• Managed social media campaigns - designed posts and ads, tracked analytics, and optimized engagement and sales.

• Created chalkboard signage and event graphics for tasting room promotions and special occasions.

​

November 2002 to January 2011

Art Director, Graphic & Product Designer

Limited Treasures | Folsom, California
 

• Designed and developed consumer products for a gift and specialty retail company, transitioning from Graphic Designer to Art Director.

• Created original artwork and collaborated with licensing partners including Disney and MIG Collegiate Licensing to produce brand-compliant designs.

• Designed a wide range of products - furniture, apparel, holiday gifts, children’s toys, and collectibles - from concept through final production.

• Oversaw product development lifecycle, ensuring design integrity, quality, and adherence to production timelines.

• Produced sales and marketing materials including catalogs, brochures, packaging, and point-of-sale displays.

• Contributed to website design and updates, maintaining brand consistency across digital and print platforms.

• Partnered with vendors, printers, and internal teams to ensure accurate color, materials, and production standards.

​

February 1997  to September 2002

Graphic Designer

Mindshare Creative  |  Orange, California 

• Began as an intern and was later hired full-time into the agency’s in-house art department.

• Collaborated with the marketing and design team under the guidance of the Art Director on clients across industries including restaurants, health clubs, insurance, and home décor.

• Contributed to concept development and campaign presentations, including idea boards and visual strategy sessions.

• Designed a wide range of creative materials such as logos, brand identities, point-of-sale displays, advertisements, and marketing collateral.

• Gained strong foundational experience in branding, print production, and creative collaboration within a fast-paced agency setting.

​

​