AILEEN NIIZAWA : : ART DIRECTOR & GRAPHIC DESIGNER
Brand Identity • Marketing Campaigns • Print, Digital, & Environmental Design • Packaging
That's My Beer!
Beer Label Design
Created for First Northern Bank’s Loft at Golden 1 Center, That’s My Beer! was produced in partnership with Davis-based Three Mile Brewing Company and made available during sporting events, concerts, and other events at the arena.
The name was derived from First Northern Bank’s longtime tagline, “That’s My Bank!” Given the name, I developed the complete visual concept and designed the label, incorporating photographs from the bank’s archives to connect the beer to the organization’s history and deep community roots.
Vintage-inspired typography, ornamental details, and a warm, aged-paper background give the label a nostalgic character, while vibrant accents - including First Northern Bank’s signature green - keep the design lively, recognizable, and fun. The wraparound format invites people to turn the can and discover the archival photographs, historical details, and playful copy along the way. The result is an engaging local collaboration that brings the bank’s established identity into an unexpected social setting.
