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AILEEN NIIZAWA : : ART DIRECTOR & GRAPHIC DESIGNER
Brand Identity • Marketing Campaigns • Print, Digital, & Environmental Design • Packaging
Celebrating 115 Years
Brand Campaign, First Northern Bank
To commemorate the bank’s 115th anniversary in 2025, I created a modern, eye-catching identity that celebrated its history while conveying continued strength
and stability.
The 115 year brand campaign logo needed to be distinctive, versatile and instantly recognizable. It was designed for a wide range of applications, including digital billboards, bank statements, community-event banners, newsletters, window clings, the bank’s website, social media, t-shirts, and even stickers.
The bold design created a consistent anniversary presence throughout the year – honoring the bank’s beginnings in 1910 while reinforcing its enduring connection to the communities it serves.
2025 Run to Feed the Hungry sponsorship banner.
Sponsorship banner for outdoor celebration.
I conceived and designed the complete stage experience for the bank's All-Staff Meeting, celebrating 115 years. Inspired by the intimate atmosphere of a speakeasy lounge, I created a warm, conversational setting with club chairs for a relaxed one-on-one CEO Q&A. The concept transformed a traditional corporate presentation into a more personal and engaging experience.
For the Dixon branch environmental installation, I managed the project from initial site measurements through final installation, including production coordination and on-site preparation. The large-format window clings highlighted First Northern Bank’s 115-year history and longstanding connection to Dixon as the community’s hometown bank. The clings offered a flexible, non-permanent solution while still delivering the visual impact of a bold environmental installation.
Created an employee engagement activity centered on appreciation and connection. Each employee received three custom wooden tokens - one to keep and two to give to colleagues who demonstrated the bank’s core values. Employees who received the most tokens were recognized during the event. I designed the tokens, instructions, and presentation as a simple, interactive way to encourage conversation and peer recognition.
Designed a commemorative sticker for an employee sticker pack, giving staff
a simple, visible way to celebrate the milestone and show pride in the
First Northern Bank brand.
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